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Wedding Florist in NJ Plans Possible Return to Tournament of Roses

Alan Spina, owner and creative director at Alan’s Rumson Florist, and his business partner Martha Sheldon, had the privilege of helping to design and decorate floats during last year’s Tournament or Roses parade in Pasadena.  The parade, an annual tradition since 1980, is “America’s New Year Celebration”, a globally televised event featuring a festival of flower-covered floats, marching bands, equestrians and a college football game on New Year’s Day.

After submitting a portfolio of their floral creations and resumes, Spina and Sheldon were granted access to participate in the designing and decorating of the Tournament floats.   The two had originally hoped for the opportunity to participate in even the smallest way, but things quickly took a different direction.  Parade design directors quickly took notice of the duo’s efficiency and design skill and before long Spina and Sheldon were working hands-on helping to design the float for Cunard Cruise Line, marking the company’s first debut in the parade.

NJ Wedding Florists Help Decorate Cunard Float at Tournament of Roses

Spina and Sheldon helped to decorate the Cunard float entitled, “A Grand Celebration at Sea.”  The float illustrated the Cunard fleet of Queens – flagship Queen Mary 2, Queen Victoria and the new Queen Elizabeth – and depicted ballroom dancing, a big band orchestra, champagne toasts, and multigenerational families celebrating on board a luxury cruise vacation with Cunard. The Cunard float subsequently won The Queens Award for best use of Roses.

After their whirlwind experience, the NJ wedding florists are now considering another visit to Pasadena to help decorate for the 2012 Tournament of Roses Parade.

According to Spina, the trip is both gratifying and exhausting. “Working at the Tournament of Roses parade designing floats was a dream come true for us. The trip takes so much out of you, but at the same time is so fulfilling.  I’m still deciding whether or not I want to be on the front lines working on the floats again or if I want to enjoy watching the parade from home knowing all of the hard work that goes into every inch of every float,” he says.

This year’s parade will be held January 2nd 2012.


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